INDUSTRY:
Smart Mobility
CLIENT:
Sourcertz Technologies LTD
YEAR:
2024
SERVICE:
Brand Design
Glide Branding
about.
Glide is a campus-based e-scooter rental brand designed to make student mobility easier, smarter, and more sustainable. My goal was to create a visual identity that reflects motion, energy, and freedom, while remaining clean and modern across both digital and physical touchpoints.
challenge.
The challenge was to design a brand that feels playful yet trustworthy. It needed to appeal to students without losing the tech-driven essence of a mobility startup. The visual system also had to be flexible enough to scale across the app interface, scooter decals, and marketing materials without losing consistency.
result.
The final identity combined smooth geometric elements, vibrant electric tones, and simple typography to evoke motion and accessibility. The new look gave Glide a clear, youthful presence that stood out in the smart mobility space — instantly recognizable and aligned with its eco-friendly mission.
Charles truly brought Glide to life. He understood our goal of creating a smart, sustainable mobility brand and turned it into something visually powerful. The identity feels youthful, clean, and full of motion — exactly how we wanted people to experience Glide.
Enoch Sutherland
CTO
